Photoleap
Photoleap is a versatile photo editing app designed for both beginners and professionals, available on iOS devices with more than 35M downloads. My role as a Senior Creative Marketing Designer is to
Role:
I conducted comprehensive research to understand consumer behavior, utilizing surveys, focus groups, and data analysis to gather actionable insights. I led the ideation and concept development phases, generating innovative ideas aligned with brand objectives and audience interests. I then developed storyboards and created engaging animations, transforming concepts into visually compelling graphics and motion elements. I managed the project timeline and resources, ensuring timely delivery from initial concept to final output. Post-launch, I monitored the ad's performance using analytics tools to measure engagement, conversion rates, and overall effectiveness, resulting in an ad that significantly outperformed benchmarks
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Role:
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